Pooja's Designs

New York, NY · (859) 494-9369 · pooja0317@gmail.com

My name is Pooja and I specialize in email and web development. I have over 9 years of experience and have had the privilege of working at several world-renowned companies, such as Google and Salesforce. Please refer to my work samples for projects I've worked on in the past, and feel free to contact me for any job opportunities or projects. Thank you!


Email Production Specialist

Capital Group (contract)
  • » Developed, coded, and broadcasted HTML emails in Salesforce Marketing Cloud to intended audiences that meet documented business requirements
  • » Reviewed and tested emails to ensure conformance with requirements and proper rendering across email clients
  • » Interacted with quality management and copy/content editor resources to resolve email bugs and broadcast email to intended audiences upon final quality management signoff
Nov 2019 - Aug 2020

Email Technical Producer

Petco (contract)
  • » Built emails from scratch (HTML and CSS) and using SFMC templates
  • » Inserted dynamic content/personalization into HTML template using AMPScript
  • » Performed campaign-specific proofing, end-to-end testing and validation
Jul 2019 - Oct 2019

Email Developer II

Google (contract)
  • » Produced HTML emails and templates for the Google Local Guides program that render perfectly across top email clients
  • » Managed localization of email content (copy and graphics) in 42 non-English languages, and occasionally assisted with QA and translation for emails in Hindi
  • » Conducted QA and documented results for each email to ensure that content is correct and process is being followed
Dec 2017 - May 2019

Technical Producer, Associate Consultant

  • » Created emails using HTML and inline CSS
  • » Worked with the email marketing team, and internal stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach
  • » Leveraged Salesforce Marketing Cloud tools and scripting language to deliver highly dynamic and personalized content
Feb 2017 - Dec 2017

Email Designer/

Macmillan Publishers
  • » Designed, coded, and tested mobile-responsive email campaigns (HTML and CSS) for publishers within the company
  • » Created banners and other graphic elements for newsletters and websites
  • » Built new email templates for publishers to use, using a combination of HTML and ExactTarget
Sep 2014 - Feb 2017

Web Producer

Penguin Random House
  • » Created and managed content on the AtRandom website, as well as author and imprint websites
  • » Compiled, coded, and sent out email newsletters (web and mobile-responsive) using Emailvision, ExactTarget, and MailChimp
  • » Managed email distribution lists (importing and exporting subscribers)
Jul 2011 - Jul 2014

Web Production Designer

The Daily (contract)
  • » Handled website production and conversion for the iPad news publication The Daily
  • » Converted iPad application articles into web pages, either through screenshots or manually inserting information, using a CMS
  • » Ensured all webpages display correctly in the web browser before issue publication
Feb 2011 - Jun 2011

Junior Web Producer

Hadassah (contract)
  • » Refactored HTML/CSS code in all region and chapter websites for a non-profit organization
  • » Improved design elements in region and chapter websites
  • » Migrated all region and chapter websites to new layout using a content management system
Oct 2010 - Jan 2011

Search Quality Analyst

Yahoo! (contract)
  • » Contributed to the Arcturus project which greatly improved Yahoo!'s search engine. Arcturus involved evaluating search engine results against relevancy to query, including Title, Abstract and URL (TAU)
  • » Promoted to Spotchecker position. Provided training and quality assurance by spotchecking new and veteran analysts' judgments
  • » Consistently one of the top judges chosen to work on new tests, such as shopping intent, competitive benchmark (in two different UIs), recency, and local intent (regular and TAU)
Jun 2008 - Jun 2009


American Sentinel University

Bachelor of Science
Web Design & Development
Oct 2008 - May 2011

University of Kentucky

General Studies
Jan 2005 - Jan 2007

University of California, Santa Cruz

General Studies
Sep 2003 - Dec 2004

Granite Hills High School

GPA: 4.0

Aug 1999 - Jun 2003


Programming Languages & Tools
  • Mobile-First, Responsive Design for Email & Web
  • Cross Browser/Email Client Testing & Debugging
  • Cross Functional Teams
  • Email Templating Languages (AMPScript, Apache Freemarker)

Work Samples

Monthly Progress Report

This is a monthly progress report email for Google Local Guides. It utilizes dynamic logic in Apache Freemarker pulling in the user's contributions for the previous month.

Year-End Progress Report

This is a year-end progress report email for Google Local Guides. It utilizes dynamic logic in Apache Freemarker to pull in a user's contributions over the past year.

Passenger Safety Email

This is a typical Google Local Guides email coded in HTML and CSS. This email is an invitation to select Local Guides to share feedback on a new feature of Google Maps.

Old Navy Holiday Email

This is an example of a promotional holiday email I worked on for Old Navy when I was at Salesforce. The content was pulled in dynamically from existing content blocks using AMPScript.

Capital Edge Email

This is an email I built at Capital Group. It was a brand new design I received as a PDF, and I coded it using HTML and CSS. It is mobile responsive, so the content stacks on smaller devices.

Tor.com Newsletter

This is an email I built at Macmillan for Tor, a science fiction publisher. It was a new monthly newsletter, so I built the template from scratch, but it was loosely based on another template showcasing books in various genres.

Thought Matters Newsletter

This is an email I built at Macmillan for a new monthly newsletter, Thought Matters, which in partnership with The Huffington Post. This was built from scratch, and featured essays, interviews, and excerpts from various Macmillan authors.

Red Rising Email

This is an email I built at Penguin Random House for the novel, Red Rising. This was fun to build because I was able to use a lot of different fonts that were used in the cover of the book. This email was praised by my colleagues, as well as subscribers.

Age of Miracles Email

This is another email I built at Penguin Random House for the novel, Age of Miracles. This was one of the most successful email campaigns I worked on in terms of metrics, but also design.

Portfolio Site

This is a portfolio site I built for an aspiring screenwriter, Giancarlo Chico. It was built using Bootstrap 4, and features a jQuery plugin to filter work according to category.

In progress. Demo coming soon!