Pooja's Designs

Web Development / Design

RESUME

  Skills
 
DREAMWEAVER
PHOTOSHOP
ILLUSTRATOR
FLASH
INDESIGN
MS OFFICE

  Languages
 
HTML
CSS
JAVASCRIPT
JQUERY
PHP
 

Professional
info

My objective is to secure the position of Web Developer/Designer in an established organization which will enable me to use my talents, creativity and ability to the maximum, and contribute to the growth of the organization, as well as myself. I am fluent in English and Hindi, with some basic knowledge of Spanish.
 

Work
experience

Technical Producer, Assoc. Consultant | Salesforce
2017 - present


  • » Create HTML paste emails using HTML and inline CSS
  • » Work with the email marketing team, and internal stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach
  • » Lead technical aspects of projects related to email, mobile and web campaigns and CRM initiatives
  • » Manage data flows and lists and suggest areas for optimization
  • » Leverage Salesforce Marketing Cloud tools and scripting language to deliver highly dynamic and personalized content
  • » Develop robust campaign documentation

Email Designer/Developer | Macmillan
2014 - 2017


  • » Design, code, and test mobile-responsive email campaigns (HTML and CSS) for publishers within the company
  • » Create banners and other graphic elements for newsletters and websites
  • » Build new email templates for publishers to use, using a combination of HTML and ExactTarget
  • » Occasionally make website updates, using either WordPress or Supadu
  • » Contribute to the development of the department’s best practices guidelines

Web Producer | Random House, Inc
2011 - 2014
  • » Created and managed content on the AtRandom website, as well as author and imprint websites
  • » Compiled, coded, and sent out email newsletters (web and mobile-responsive) using Emailvision, ExactTarget, and MailChimp
  • » Managed email distribution lists (importing and exporting subscribers)
  • » Carried out website-related requests for colleagues, such as uploading graphics to the live server and making changes to websites as needed
  • » Pulled reports from Google Analytics and Omniture Site Catalyst for newsletters and websites
  • » Created and edited PDF documents of book excerpts to be uploaded on Scribd
  • » Uploaded book trailers to YouTube
  • » Created giveaways on LibraryThing
  • » Compiled Google forms for giveaways and contests

Web Production Designer | The Daily (contract)
2011


  • » Handled website production and conversion for the iPad news publication The Daily
  • » Converted iPad application articles into web pages, either through screenshots or manually inserting information, using a CMS
  • » Edited vertical scrolling articles in Adobe Photoshop for webpage compatibility
  • » Ensured all webpages display correctly in the web browser before issue publication
  • » Collaborated with other web producers and management on best practices for web page conversion/creation
  • » Compiled a nightly report detailing any issues encountered in web production

Jr Web Producer | Hadassah (contract)
2010 - 2011


  • » Refactored HTML/CSS code in all region and chapter websites for a non-profit organization
  • » Improved design elements in region and chapter websites
  • » Migrated all region and chapter websites to new layout using a content management system
  • » Updated contact lists in content management system for email newsletter distribution
  • » Assisted with miscellaneous projects to improve website features for region and chapter websites, in addition to the homepage

Search Quality Analyst | Yahoo! (contract)
2008 - 2009


  • » Contributed to the Arcturus project which greatly improved Yahoo!'s search engine. Arcturus involved evaluating search engine results against relevancy to query, including Title, Abstract and URL (TAU)
  • » Promoted to Spotchecker position. Provided training and quality assurance by spotchecking new and veteran analysts' judgments
  • » Consistently one of the top judges chosen to work on new tests, such as shopping intent, competitive benchmark (in two different UIs), recency, and local intent (regular and TAU)
  • » Participated in periodic load tests for a new judging UI
  • » Standardized and developed quality assurance methods by collaborating with a team
  • » Clarified judging principles for new analysts when needed
  • » Developed skills that included reading comprehension, making quick judgments with accuracy and the ability to prioritize
 

Education

American Sentinel University
2008 - 2010

Bachelor of Science, Web Design & Development

University of Kentucky
2005 - 2007

General Studies